
Winters are all about magical nights and spiritual events. The shortening days and long nights awaken the holiday spirit. Christmas is just around the corner, and so the sales are booming. When Black Friday is done with the whole lot, the next will be Cyber Monday. It is gaining the same popularity as Black Friday. Last year Cyber Monday had whopping sales of 62 billion dollars which shows it is no less than Black Friday. So you need to promote it equally to gain maximum sales.
Let’s dive into a few tips to maximize your sales this holiday.
Offer Products in a Bundle or A Package
Deals are all about providing your customers with the best products at reasonable prices. And what can be more fascinating than a cell phone deal paired up with accessories and gadgets? For instance, offer your products in a bundle or a package. For example, provide a Cyber Monday deal that consists of a cell phone paired with accessories and other cell phone gadgets at the price of the phone or a discounted price. This package can utilize your dead stock items, ultimately increasing your sales and profit. In addition, you can also pair services like repair services for a limited time. So selling them as a single unit can benefit you and your customers. The simple reason is that customers are constantly looking for deals and discounts, which is the best way to provide them all in one. Furthermore, this strategy will convince customers to buy more than they intend to because they think they are getting more against their value. So you can upsell to them and increase your sales.
Create A Gift Guide
Gift guides are the best way to provide your customers with the ease of buying and compel them to buy more. The gift guide allows your customers to buy their desired items on a single page without navigating the whole website. For instance, you can add different products related to a theme, like Halloween or Christmas, and customers can search for it and buy all the products under that category. So create a gift guide that can direct customers to their favorite themed items. The holiday season is quite overwhelming, and looking for deals can frustrate customers, so do them a favor and facilitate them with a gift guide. It will surely pay off. Big companies like Amazon adopt this strategy and stay on top of the game. You can use the Cell Phone Repair Shop POS to send automated texts and emails informing your customers about gift guides.
Update Your Website and Landing Pages
Display and communication is the key to effective sales. Whenever a holiday comes, you should paint all your social platforms and websites with the theme colors. Create a landing page for your Cyber Monday deals, informing your customers that you are up for sales. Add a sticky bar and ticker of the offer on your website’s homepage. Display your most highlighted offer to attract the maximum number of customers. On the other hand, your existing customers will easily find what they are looking for from your dedicated Cyber Monday page.
Partner Up with Content Creators/Influencers
One of the effective strategies is to partner with influencers or content creators. If you cannot afford big-star partnerships, then social media influencers will work just fine because they are equally popular among local audiences. For example, tik tok stars are the most popular these days. You can collaborate with them or pay them to endorse your items and services. It is most effective, and your message will reach a huge audience. They can do user-friendly content to promote your products, like unboxing, reviews, etc. You can assign a promotion code and provide a discount to customers who buy via influencers’ videos and promotions. You can manage all the discount and promotion codes on your Cell Phone Repair Shop POS.
On the other hand, you can partner with non-profit/charity organizations and give a fraction of your profit towards that cause.
Creative Packing/Wrapping Ideas
Customers are suckers for customer service and care. So put a little more effort into your packing by using beautiful gift wrapping and packing along with hand-written customized notes. Use themed packing papers and cards to make your customers feel special. They will buy from your store more for gift purposes due to your aesthetic packing and customized notes.
Sell and Advertise on Social Media
Social media is the best platform to lure your customers into buying more. Use the power of social media in your favor. Run Cyber Monday ads and campaigns on Facebook and Instagram because maximum people search for and advertise products there. But there is a swarm of ads and sponsorships there, so you have to make your ad stand out from the crowd.
Have A Strong Customer Support
People get overwhelmed by a crowd of deals and discounted offers and tend to find help. So your customer support should be up 24/7. Assist customers in finding their desired products and the best deal. Help them navigate through items and in applying vouchers.
Retarget Customers
Another powerful strategy is retargeting your old customers. Pitch your products and offers and give a sneak peek of your pre-sales before launching. Then, send them promotional emails and messages in which you give them extra discounted offers so that they are loyal to you again.
Cyber Monday is an extra opportunity to obtain huge sales after Black Friday. Apply these tips to your store and benefit from the outcome.
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