Serving as proof of a post’s performance, Instagram likes are a go-to performance metric for brands around the world. Likes take almost no effort on the viewer’s part and are included in overall engagement numbers.

Although Instagram tested the removal of like counts from posts, it seems as if the metric won’t be going anywhere anytime soon, as influencers, brands, and the public can still see this key performance indicator. Here, we’ll offer some tips to increase like counts and get the most out of every piece of content.

Seek Inspiration from Unlikely Sources

Brands that only follow others in their industry may find it hard to pick up on fresh ideas. Rather than pulling inspiration from a narrow segment of the market, take the time to find and follow outside accounts. Even if their tastes and customer base are different which they likely will be you may be able to compare rates and tweak some of their strategies and put them to good use.

Have a Contest

Of all the content found on Instagram, giveaway and sale posts get the most engagement. People love contests, and the simpler the entry process is, the more interaction the post will get. For instance, like-based photo contests typically have simple requirements: entrants must like the post itself, follow the account, and tag a friend. When running such a contest, the entry barrier is so low that engagement is inevitable.

Include Location Information

Especially for retail and travel brands, the inclusion of location tags ensures that a photo comes up in area-specific search results. Adding these tags is easy and won’t take much time. Savvy travelers often use Instagram to learn about new dining options, and by opening tagged locations, they will find photos of the foods and drinks they want to try. With compelling content and location tags, Instagram likes will come naturally.

Come Up with Clever Captions

Smart marketers already know that relevant media grabs and holds viewers’ attention—but many forget that captions are nearly as important. By choosing the right words and tone, companies can increase their likes by making their captions just as interesting as their photos. Users will spend more time on each post, and they’ll look forward to the next one.

Follow the Trends, But Know the Audience

It’s important to put this type of content in front of the right audience; viewers should know pop culture and be online often enough to recognize memes when they come across the feed. When used properly, trends and memes boost engagement.

Use These Tips to Boost Instagram Likes Naturally

There are numerous ways to increase Instagram like counts, even if that information isn’t always visible to the public. From posting memes to adding location tags, getting more likes is only one way to increase a brand’s visibility. When these strategies don’t produce the desired results, though, we’re here to help. Click to learn how Rushmax can help any brand get more likes and become more popular.