Writing blog posts is a delicate art. You get frustrated when your blogs do not bring the desired traffic to your website. During such times, you may even consider abandoning this channel to drive sales for your business or the organization you work for.

Blogging may sound like a simple task but it is not so easy. Most people think you just need to publish a few articles and it will generate traffic to your website.

You need to strategize to attract traffic to your website. Getting organic traffic requires planning and it is something that will not happen overnight. However, if you plan and are dedicated to your task, you will get good traffic volume on your website, which will subsequently help make your business profitable.

If you work as a blogger, you will no doubt need to use a reliable internet connection to help you research and post content online. Contact Spectrum servicio al cliente to sign up for dependable internet connectivity.

If you are struggling to drive traffic to your website, don’t give up hope just yet. We will let you know how to make blogging effective for your business by avoiding these common blogging mistakes.

Selecting Wrong Topics

This is by far the most common mistake bloggers will make. Organizations often do not make their bloggers write on topics that resonate with their audience. Many blogs do not answer questions that come into the minds of consumers when making purchase decisions.

Companies often use their blogs to just talk about themselves. This will serve no purpose as people generally are not interested in companies. Companies often treat the blog section of their website as a company news section. They will post articles on the internal happenings of their organization.

No one is interested in knowing who got promoted as a department head or what sports team or event was sponsored by your company. This means nothing to them. Company values and culture are important but they don’t need to be prominently advertised in your blogs.

Your customers want to solve their problems, not see you pat yourself. Your employees most likely don’t even read such articles on company news so let alone your customers.

Your sales team can provide insights on what kind of blogs your customers may be interested in reading. Sales personnel interact directly with customers. They get customer feedback faster than anyone else in the organization.

Hold meetings with your sales team. They know what questions customers ask and what concerns need to be taken care of before customers purchase your product. These questions and concerns can become blog topics.

Infrequent or Inconsistent Publishing

If your website has a blog section, it has to be done right. You need to fill your blog section frequently. Your content also needs to be consistent with what your customers wish to read.

Many companies either blog very sporadically or sometimes publish a lot of content in a short period, and then suddenly their blog section goes blank for the next few months. Doing this will not bring the desired traffic to your website.

You should ideally be posting two to three blogs every week. However, depending on the nature of your business, sometimes even one blog a week may suffice. But that should be the minimum weekly volume.

So why should you publish with frequency? The more blogs on your website the more likely they are to appear on search result pages. Your customers research online before making a purchase. The more blogs you publish, the more answers your customers will get to their questions. Your customers will view your company favorably and will become frequent visitors to your blog posts.

Publishing more content will also give you more opportunities to engage with your customers. Search engines will also rank your page higher than others if you publish content with frequency. It will lead to higher site crawling that will have a positive impact on your website.

If you are not publishing consistently, you may solve this problem by creating a publication calendar. Having a publishing schedule will help you get organized. You will know how much content you need to create and when to publish that content.

Not Having a Dedicated Resource for Content Management

Churning out good-quality content is no mean feat. For optimum content management, you need to employ someone who can be considered a content specialist. Having a dedicated content manager helps.

A content manager will be tasked with several duties. These include making an editorial calendar, research, writing, editing, and publishing content. The content manager will also need to look at the company’s social media feeds, develop premium content, and will perform analytics to gauge the effectiveness of content.

Very often, companies use an “everybody pitches in” methodology for their blogs. While this may make all employees feel empowered, you still need a content marketer to manage and streamline your website blogs. This will ensure content is posted in an organized manner rather than haphazardly.

Without a content manager, your blogging strategy will go haywire. You may either hire someone new for this role or assign these tasks to an existing team member. If you hand over content management responsibilities to an internal resource, then make sure they are relieved of their previous job responsibilities. Do not overload your content manager with anything else.

Lack of User-Oriented Content

The blogging mistakes covered up till now are associated with getting started and creating direction for your blogs. Most mistakes occur on the blogs themselves. The most glaring mistake is that writers do not keep the reader in mind.

Writers turn their blogs into promotional pieces for their organizations. What they ought to do is to answer questions posed by potential buyers that aid them in making purchase decisions.

People don’t like reading content where they are being sold stuff in a non-subtle way. If readers view your blogs as being a promotional tool for your company, they will move away from your website. Keep your customers in mind when writing blogs.

This is not to say you can’t promote your business or your brand at all in your content. After all the ultimate goal is to generate revenues. However, you need to tone down the promotional aspect of your blogs. Ask your writers to use an 80/20 approach to their blogs. Make 80 percent of the blog educational to keep readers interested. The rest 20 percent should be used for the promotional aspect.

Think about questions buyers may want to ask about your product or brand. Why they are asking those questions? What are they intending to achieve by searching for answers? How can you provide solutions to their problems without constantly promoting your brand or organization?

When you are writing a blog that aims to give information about any of your services or products, introduce your organization when beginning to write. You should communicate why readers should trust you to provide them with solutions.

Keep the body of the article largely educational. The conclusion should include your promotional content. Here you can tell your readers about the products and services relevant to the topic of the blog and that they can purchase them from you.

Lack of Comprehensive Articles

A lot of writers may feel they answer customer queries in their articles but still struggle to attract adequate traffic to their websites. The content pieces are often very short and don’t contain anything of substance.

This is not to say there should be a fixation on length. Just focus on answering questions that your customers may have. If you focus on comprehensively answering these questions, you are more likely to write articles of length.

Your readers should not be left guessing. If they are unsatisfied after reading your blogs, they are going to search elsewhere for answers to their queries. Search engines are also known to give a higher ranking to long articles. So if you write short ones, you are unlikely to gain prominence in search engine results.

So what length should writers aim for? Articles should be 750 words at the very least. Anything shorter than that will have a very bleak chance of making it to the top of search engine results. Articles between 750 and 1200 words will have a fair chance of ranking high, depending on what the topic is.

With articles of over 2000 words, it will only be a matter of time before they make it to the top of the results page on search engines. According to research on the top results for various search queries, blogs of 2000 words or more ranked consistently higher than shorter articles. So this should give you some indication regarding the importance of long reads.

Just write whenever you feel you have adequately provided what your customers desire to read. If you do this you will break the 2000 word barrier more often than not.

Poorly Formatted Content

Let’s say you wrote an article that is reader-oriented, has adequate length, and comprehensively answers queries that your customers typically have. The content itself is well articulated and is exactly what your customers want to read. However, if this content is poorly formatted, your readers will be disappointed and may avoid reading your well-written content.

Here are some ways you can format your blogs and get your readers engaged:

• Clear sections with headers
• Use bullet points
• Use bold text
• Use whitespace

Headers act as signboards. They will let your readers know what aspects of the main topic the next couple of paragraphs will cover. Be sure to include headers.

Avoid having huge blocks of text. Use a lot of whitespace between blocks of text. Break down lengthy paragraphs into shorter ones. Doing this will make it easier for your customers to read your blogs. Lengthy blocks of text are not easy on the eye and they will push your readers away from your blogs.

Bullet points and bold font should be used to draw the attention of readers toward crucial points. These are points you wish to reinforce in the reader’s mind. A lot of people skim through content rather than reading it in its entirety. Having bullet points will help get your key message across even if people don’t read the whole article.

Summing Up

Content can be used as a tool to drive traffic toward your website and hence grow the sales revenue of your business. However, a lot of bloggers don’t do it the right way. They make a lot of common mistakes that can be easily avoided. We are sure all bloggers will find this list extremely useful. They can use the advice mentioned here and write error-free content to make a name for themselves.

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